John Baskerville and John Handy

Baskerville is a serif typeface designed in the 1750s by John Baskerville (1706–1775) in Birmingham, England, and cut into metal by punchcutter John Handy.[1][2][3][4] Baskerville is classified as a transitional typeface, intended as a refinement of what are now called old-style typefaces of the period, especially those of his most eminent contemporary, William Caslon.[5][a]

Compared to earlier designs popular in Britain, Baskerville increased the contrast between thick and thin strokes, making the serifs sharper and more tapered, and shifted the axis of rounded letters to a more vertical position.[8] The curved strokes are more circular in shape, and the characters became more regular. These changes created a greater consistency in size and form, influenced by the calligraphy Baskerville had learned and taught as a young man.[9] Baskerville’s typefaces remain very popular in book design and there are many modern revivals, which often add features such as bold type which did not exist in Baskerville’s time.[10]

As Baskerville’s typefaces were proprietary to him[b] and sold to a French publisher after his death, some designs influenced by him were made by British punchcutters.[2] The Fry Foundry of Bristol created a version, probably cut by their typefounder Isaac Moore.[12][13][14] Marketed in the twentieth century as “Fry’s Baskerville” or “Baskerville Old Face”, a digitisation based on the more delicate larger sizes is included with some Microsoft software.[15][c]

– From Wikipedia